Design for Impact: Designing Systems Beyond Clicks and Conversions

Design for Impact: Designing Systems Beyond Clicks and Conversions

UX designers usually optimise interfaces to increase conversions. But what if your design decisions affect carbon footprints, human rights in supply chains, or waste management? Sustainability reporting is a new reality for thousands of companies worldwide. The data is messy, delayed, incomplete – yet it must lead to clear decisions. How do you design such a system?

Two parts, one evening:

🎤 Presentation – Sustainability UX in Practice What is sustainability management, and why companies must report. How a real enterprise product visualises this data. And most importantly, what makes designing for complex domains different: working with uncertain data, multiple personas, various systems, and decisions with real-world impact.

🛠️ Interactive Activity – Design for Messy Data Five short design challenges where you’ll face real dilemmas of sustainability reporting. You’ll vote, debate, and discover why designing for uncertain, real-world data stretches your UX skills in unexpected ways.

👉🏻What you’ll take away: A new perspective on designing for domains where data is uncertain, stakeholders conflict, and decisions have real-world consequences — plus questions that will challenge how you think about your own work.

No sustainability knowledge needed — just bring your UX thinking.

👤 Who will participate? Martin Matuška (Product Manager, SAP) – on the business context, the product vision, and why sustainability management is one of the harder problems to solve right now.

Petr Kalíšek (Senior UX Designer, SAP) – on the concrete UX decisions, design patterns, and the thinking behind making sustainability data understandable for users who aren't sustainability experts.

🕒 Event Schedule:

• 17:30 – Doors open, networking
• 18:00 – 18:35 – Introduction: what is sustainability management, business context, motivation & Product demo, UX perspective: design decisions, patterns & how it all works in practice
• 18:35 – 19:30 – Interactive activity & discussion

at SolarWinds, Brno.

Got a UX topic you're passionate about, struggling with, or can't stop thinking about? Share it with the community.

Submit your talk: https://docs.google.com/forms/d/e/1FAIpQLSeEHN5C8dCgvbBbzBcYOS6MT0qx5NLPvkVx1cVPCdi57CmCaA/viewform

*** Entry is voluntary—you can contribute via the UX Association’s transparent account (2202638327/2010) or via QR code at that the venue.

• Grafika, multimédia a design
• Meetup